Chinese Proverb - If heaven made him, earth can find some use for him

My local Chinese friend from IU, or my Guanxi Friend, introduced me to her cousin. Her cousin is a recent NYU Grad, a native Beijinger who moved back to Beijing despite multiple offers from top firms in New York. She now works as a business consultant at one of the premier firms of new China, or China 2.0 as she calls it. We had an interesting discussion about the differences between China and India, and China and USA. The biggest difference we discussed, however, was the difference between the two types of Beijingers. There are people like her, innovating and leading. People who live in what i call the shiny parts of Beijing. She works in a tinted glass corner office in a high rise, has power lunches, and lives in a chic apartment overlooking the olympic fields in Beijing. Then there are the follower Beijingers. These are the ones who live in the narrow alleyways of the older, duller, districts. They are the ones who work in the factories, in the shops and streets, or at best in the small central cubicle. They do, and they live. These are the main crux of the workforce of Beijing, and China. These are the people that are the reason that China is called the "workplace of the world". The innovators in China get the work to China, the followers actually do, albeit in obscurity. There exists a giant income gap between them, and this is causing an immense disparity in spending power. Being a marketing major, I have to wonder how big a challenge this poses to marketers. Who do they target? Even basic things like Coca Cola are too expensive at their American Prices for the followers. Does that make Coke a luxury product in China? And McDonalds? These are immensely pertinent questions that must be considered before stepping into China.